Head Competitors: Burger King Corporation; Wendy’s International, Inc.; CKE Restaurants, Inc.; Jack in the Box Inc.; Sonic Corporation; Checkers Drive-In Restaurants, Inc.; White Castle System, Inc.; Whataburger, Inc.; YUM! Brands, Inc.; Doctor’s Associates Inc.

Arrangement

Key Dates:

1948: Richard and Maurice McDonald open the principle McDonald’s bistro in San Bernardino, California.

1954: Ray Kroc gains the rights to set up McDonald’s restaurants in by far most of the country.

1955: Kroc opens his first McDonald’s bistro in Quite some time Plaines, Illinois; he combines his association as McDonald’s Corporation.

1960: The maxim, “Quest for the Golden Arches,” is used in a publicizing exertion.

1961: Kroc buys out the McDonald kin for $2.7 million.

1963: Ronald McDonald makes his presentation.

1965: McDonald’s opens up to the world.

1967: The association opens its first outside diner in Quite some time, Canada.

1968: The Big Mac is added to the menu.

1973: Breakfast things begin to appear on the menu, with the introduction of the Egg McMuffin.

1974: The first Ronald McDonald House opens in Philadelphia.

1975: The principle McDonald’s drive-through window appears.

1979: The children’s Happy Meal makes its introduction.

1983: Chicken McNuggets are introduced.

1985: McDonald’s gets one of the 30 associations that make up the Dow Jones Industrial Average.

1998: The association takes its first stake in another www mcdvoice com reasonable evolved way of life, buying a minority excitement for Colorado-based Chipotle Mexican Grill.

1999: Donatos Pizza Inc. is acquired.

2000: McDonald’s buys the bankrupt Boston Market chain.

2002: Restructuring charges of $853 million result in the affiliation’s first quarterly disaster since opening up to the world.

2003: McDonald’s sells Donatos in order to arrange on its inside burger business.

Additional Details

Open Company

Joined: 1955

Agents: 413,000

Arrangements: $17.14 billion (2003)

Stock Exchanges: New York Chicago Euronext Paris German Swiss

Ticker Symbol: MCD

NAIC: 722211 Limited-Service Restaurants; 533110 Lessors of Nonfinancial Intangible Assets (Except Copyrighted Works).

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